What Is It?
YouTube is the second largest search engine in the world and the most powerful video advertising platform available. People aren't just scrolling. They're watching with intent. That means your ad has a captive audience for at least five seconds, and if the creative is right, much longer. YouTube ads can build brand awareness, drive website traffic, generate leads, and retarget people who've already shown interest. We build YouTube ad campaigns that make those five seconds count.
Who Is It For?
Built for businesses with video content or the ability to create it, who want to reach a large, targeted audience with their message. You want to build brand awareness at scale, retarget website visitors, or reach people who are actively searching for what you offer on YouTube.
What To Expect?
We develop your YouTube ad strategy, build your campaigns, set up targeting, and manage optimization on an ongoing basis. You get monthly reporting that shows views, click-through rates, conversions, and cost per result. We also advise on creative if your existing video needs adjustments to perform as an ad.
Strategy & Targeting
We identify your audience on YouTube using in-market segments, custom intent audiences, remarketing lists, and keyword targeting. YouTube's targeting is more sophisticated than most advertisers use. We use all of it.
Campaign Build & Launch
We structure your campaigns for your objective, set bids and budgets, and launch with proper conversion tracking in place. We advise on creative length and format for each placement.
Optimize & Report
We monitor view rates, click-through rates, and conversions. We test creative variables and adjust targeting to improve performance every month.
★ QUESTIONS? ★
We've Got Answers
Do I need to have a video already?
You need video creative to run YouTube ads. If you don't have one, our video production service can build it. We'll advise on the right format and length for your campaign objective.
How long should a YouTube ad be?
It depends on the ad format and objective. Skippable in-stream ads perform best when the hook lands in the first five seconds. Bumper ads are six seconds and non-skippable. We'll recommend the right format for your goal.
Can I target people searching for specific keywords on YouTube?
Yes. Custom intent audiences let you target people based on what they've been searching on Google and YouTube. It's one of the most powerful targeting options available.
Can YouTube ads retarget my website visitors?
Yes. Retargeting website visitors and past YouTube viewers is one of the highest-converting uses of YouTube advertising. We set this up as part of every campaign.
How much should I spend on YouTube ads?
YouTube campaigns typically start producing useful data at $500 to $1,500 per month in ad spend. We'll advise on the right budget for your goals and market.
What does YouTube advertising management cost?
Management fees are separate from ad spend. Pricing is based on campaign complexity. We'll give you a clear quote after a brief strategy call.